Too often, businesses rely on generic stock images and basic photography as the face of their brand. When a company uses imagery containing generic locations, the same overused models seen in competitors' marketing or homogeneous groups of people that look nothing like actual employees, the inevitable result is that these images fail to truly represent the company and its brand. Let's face it, this aspect of your marketing is easy to overlook because most companies are using these same tactics. Original photography provides a way to differentiate yourself from your competition and highlight the quality of your products, services and brand. When it comes to choosing imagery meant to character
Big Ideas really do make a difference. The creative ideas we implemented during an integrated campaign for Boulder Community Health made a significant difference in the number of visitors to their website. Notice the spikes in website traffic while the various components of the campaign were active. If you're interested in getting the same kind of results, WEISE can help. Contact us here to start a conversation about working with WEISE to increase traffic to your website and grow your business.
When done right, funny ads get your attention. They also tend to be easier to remember. This Secret Deodorant commercial accomplishes both because it successfully connects its humor with the benefits of using its product. What do you think?