Every once in a while, a TV commercial takes us on a comforting joyride down pop culture memory lane. This time around, Volkswagen is at the helm in their new ad for the 2018 Volkswagen Tiguan. With the tagline, “The new king of the concrete jungle,” this delightful King Kong homage even features a glamorous Fay Wray look-alike and a poppy ELO soundtrack to sweeten the experience. There’s only one catch, Kong isn’t interested in the girl this time! How did this ad grab you?
Effective branding is vital to any business. Unfortunately, many small businesses find that their brand has gotten lost in the noise. If you find your small business in a similar predicament, you’ll be happy to learn that there is a solution. Below are five fixable branding mistakes made by many small businesses. Neglecting brand guidelines. Your brand’s guidelines (colors, fonts, style of imagery, overall voice, etc.) need to be established and followed across the board. From print and radio to online ads and website design, your brand needs to be instantly recognizable. Delivering a diluted message. Just like a brand that ignores its guidelines, one that offers muddled messaging runs the r
We know its real name is Tongue Depressor. Since we understand the subtle details of healthcare, our results-oriented marketing solutions have been nationally recognized for their new and creative ways of attracting new patients and building brands. From emergency room campaigns, rebranding efforts and crisis communications to service line and practice marketing, our integrated approach has built the brands of our healthcare clients into trusted community partners. Advertising / Public Relations / Photography & Videography / Website Design / Social Media / Physician Referral Programs / Online Marketing / Branding