In a May 2016 post entitled 5 Tools to Jumpstart Content Creation, we provided a list of aids “to enable you to keep your production interesting, frequent, up to date and mistake-free.” Over the nine months since that post, we’ve come across a few more tools to assist content marketers in this endeavor. As with the original, the following list of tools is not comprehensive. Our hope is that, at the very least, a few of them prove useful to you and find their way into your daily routine as aids in the creation, organization and distribution of your original content. Grammarly. Grammarly helps you achieve a higher level of quality by probing your work for errors and opportunities to improve in
Do you have a brand new product you’re sure will be a success? Are you unsure of how to get the word out? It should come as no surprise that awareness is the first step in exposing your product or service to the general public. Unfortunately, how to achieve that awareness isn’t always so obvious. It is for this reason that we’ve put together a list of methods you can use to successfully create awareness for your product. Collateral. Marketing collateral such as flyers and brochures can be incredibly helpful toward getting the word out about your product. With dynamic design and content, these materials can act as effective visual aids that cause your product and company to stick in people’s
In the marketing world, we frequently come across clients that are unsure whether their company would benefit more from a blog or a newsletter. Since the two are quite similar, it is not uncommon for companies to be confused about which route to take. In the event that you currently find yourself in this exact quandary, we have attempted to help ease your decision by clarifying both approaches. To begin with, we will discuss the chief benefits shared by both: Awareness. Both methods allow your prospective customers to get a more complete look at your company. They accomplish this by going beyond the limited messaging of traditional advertising to give your audience a better idea of what you
With the big game just days away, we’ve compiled our favorite Super Bowl commercials. We hope you have as much fun revisiting these classic ads as we did. 1. Pepsi: Your Cheatin’ Heart. Guilty pleasures have never been funnier. However, I can’t help feeling sorry for the poor guy. 2. Old Spice: The Man Your Man Could Smell Like. This ad made its debut in 2010 and keeps getting better with every viewing. 3. TurboTax: Anthony Hopkins. This standout from last year delightfully “sells out” – or does it? 4. Budweiser: The Budweiser Frogs. Who could forget this classic from 1995? These frogs have certainly earned their place in the Super Bowl commercial hall of fame (if there was such a thing). 5.