Too often, businesses rely on generic stock images and basic photography as the face of their brand. The inevitable result is that these images fail to stand out from the competition. Although this aspect of your marketing is easy to overlook, original photography provides a platform to differentiate yourself from your competition and highlight the quality of your products and services. Review the following benefits to gain a better understanding of how you’d be missing out b

Last week, we pointed out some of the most effective ways to differentiate your brand. These methods include concentrating on such marketing aspects as brand consistency, customer experience, finding a niche within your target market and offering distinctive pricing. In order to provide you with a clear understanding of these approaches, we’ve chosen brands that we believe are stellar examples of each. Brand Consistency. From original logo design to unique messaging, these br

Branding is very much about making an emotional connection with your audience in order to develop lasting relationships. Grasping your target market’s attention and developing a trusting relationship with them will help separate your brand from the rest of the pack. Below are five easy ways to differentiate your brand from the competition.​ 1. Brand Consistency. Consistency in your messaging is a huge key in differentiating your brand. The point is to use a consistent tone ac

Are you considering advertising as a realistic option for your business? Are you wondering if there are right and wrong times to advertise? You’re not alone. We are regularly approached by prospective clients that are uncertain about when to advertise. In the event you are in a similar state of indecision, we’ve come up with some key indicators for you to use in order to gauge your specific situation and determine for yourself if this is the time for you to advertise. Reasons