For the final week of this month’s focus on digital marketing, we’ve provided a review of the entire series. Below are the main points from each post from the last four weeks. For your convenience, we’ve included links to all of the original posts. WEEK 1: Hashtag How-to The Basics: • Always include the # symbol. • The # symbol always goes at the beginning of the hashtag. • No spaces allowed. • Abbreviations and made-up words are fine. • At least one letter must be included when using numbers. • Capital letters are fine. • Punctuation and additional symbols are prohibited. • Keep your hashtags brief, specific and catchy. • Limit your hashtags to no more than three per message. WEEK 2: Five H

While continuing our digital marketing spotlight for the month of March, we will be taking last week’s discussion on the importance of online reviews to its logical conclusion. That’s why we’ve provided a list of tools to help you fully manage your company’s online reputation. We hope this list of resources helps to point you in the right direction toward fulfilling all of your company’s unique reputation management needs. Reputology. Reputology’s straightforward design makes it easier to manage your company’s reputation while aiding you to better understand your target market’s behavior and preferences. This valuable resource provides you with email alerts whenever negative reviews and comm

In recent months, a number of our clients have wondered about the impact online reviews actually have on businesses. To answer this query, we’ve come up with four major reasons online reviews should not be overlooked as either a passing fad or simply an outlet for consumers to harmlessly air their grievances or commendations about their recent purchases. Reviews influence consumer decisions. A recent survey shows that, when making buying decisions, 88% of consumers trust online reviews, 39% frequently look at reviews and a mere 12% of consumers ignore reviews entirely. These statistics demonstrate the significant role online reviews currently play in a growing number of consumers’ buying pra

Last week, we discussed the basics of hashtag construction and usage. This week, we’ve provided a list of tools to make using hashtags easier and more effective. The following tools are designed to help you get the most out of your hashtags. RiteTag. If you often find yourself racking your brain trying to create new hashtags, RiteTag might be just what you need. As you type your proposed hashtag into RiteTag, you get immediate advice on its quality and strength as a usable hashtag. RiteTag also provides alerts that keep you informed about trending topics. RiteTag is $49 a year and offers a free 7-day trial. Hashtagify.Me. Hashtagify.Me is a free search engine that allows you to search for ha

For the month of March, WEISE is offering tips revolving around facets of digital marketing that can easily be overlooked because of how minute and insignificant they seem to be in the grand scheme of things. The truth is, fully understanding and mastering these simple aspects can go a long way toward garnering more exposure for your brand. For the first of this 5-part series, we will be addressing the hashtag. We frequently come across instances of hashtags being used incorrectly. Misused hashtags can be an unfortunate setback because they may limit the amount of people that are exposed to your post. Fortunately, this can be easily corrected by simply reviewing the basics of hashtag constru