We thought this ad for the 2017 Subaru Outback was particularly charming and poignant. What especially piqued our interest was the expert use of humor that initially grasps the viewer’s attention and maintains it throughout. When this is combined with the mom’s contrary and seemingly indifferent reaction at the end of the ad, the overall message is effectively emphasized. Tell us what you think.
In our post entitled 5 Tools to Help You Monitor and Learn From Your Competitors, we provided a list of tools to help you keep an eye on your competitors’ marketing efforts in order to better learn from them. As we made clear in that post, whether they’re outperforming you or making unnecessary mistakes, there are tools out there to help you make note of this information so you can discover ways to improve your own marketing efforts. In the year and three months or so since that first post, we’ve come across more tools we thought might be useful. Alexa. Alexa’s useful competitive intelligence tools allow you to monitor other sites as a means to “benchmark your site against your competitors t
We’ve been talking a lot lately about branding. There’s one aspect of branding that, if overlooked or neglected, could end up hurting the image you’ve worked so hard to cultivate. This is company culture. Company culture is crucial to your brand. Just as branding aids your company in keeping to a distinct character in terms of what products and services it offers and how it is represented, company culture can influence that character by affecting your brand’s reputation and overall image. Communicate company values. For your company’s values to be conveyed to your customers, your employees need to know exactly what those values are and what role they play in making the desired culture a real