We’ve been spending the month of May featuring the efforts of local companies as well as those headquartered in either the Denver area or the state of Colorado in our series covering different topics related to branding. Below are the main points from each post from the last three weeks. For your convenience, we’ve included links to all of the original posts. WEEK 1: Branding with Color: Spotlight on Denver Below are four colors that have proven to make an impact with consume

The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often be elusive. We think the following Denver company logos feature design characteristics that are worth noting. WhiskerCloud. The WhiskerCloud logo offers a charming representation of the company’s name. As we’ve stated over and over, the first rule of effective logo design is that a logo needs to be easy to read and easy to remember. To this e

To continue our May focus on brands based in Colorado, this week’s discussion revolves around Colorado brands that serve as great examples when working to build and manage a strong, healthy brand. Crocs. The strength of the Crocs brand is largely built on customer experience. Specifically, it’s the unique look and exceptional comfort of its product that sets this brand apart. As a result, Croc loyalists have been singing the comfortable footwear’s praises far and wide since i

From time to time, we like to use this space to spotlight brands that stand out from the rest of the crowd in some aspect of their marketing or advertising output. This time around, we thought we’d feature the efforts of local companies as well as those headquartered in either the Denver area or the state of Colorado throughout this month’s four-part series covering different topics related to branding. For the first post in this series, we will be using Denver and Colorado-b