The 2016 holiday season is officially upon us! To celebrate this joyous time of year, we’ve compiled a list of our most beloved holiday commercials. These yuletide advertisements range from being relatively new to having a status as close to classic as a TV commercial can get. We hope viewing these ads sets a cheerful tone for your holiday season. Apple iPhone. As one of the newer selections on our list, this 2013 iPhone ad has a payoff that is sure to bring you to tears! Folger’s Coffee. Audience members of a certain age will undoubtedly recognize this tearjerker as an all-time favorite. Campbell’s Soup. A snowman comes in from the cold and sits down to a bowl of hearty Campbell’s soup. Up
This time last year, Weise put out our Holiday Marketing Tips post for those companies trying to boost revenue during the Christmas shopping season. This year, we've updated the list with some additions that will help your small business get the most out of the 2016 holiday season. Like our ideas? Do you need help implementing them for this holiday season? Contact Weise today
A brand’s style guide, also known as a brand book or brand bible, is an invaluable tool to ensure that brand identity is maintained and upheld across all channels and platforms. From logo design and application to the layout of your website, a style guide is there so that everyone who touches the brand represents it as consistently as possible. Simple concept? Yes. But it can be difficult to figure out the specific elements to focus on. So we’ve provided five items below to get you started on your style guide and make your way toward a more maintained brand look and feel. Color palette. A style guide should fully identify specific colors to use across all aspects of a company’s branding. It
To commemorate the Chicago Cubs’ first trip to the World Series since 1945, we thought we’d take this opportunity to look at the logos of brands that were around back then – and are still in existence today – to see how these logos have changed (or haven’t). Of course, the logos of both the Cubs and the Cleveland Indians will be included in this review. The Chicago Cubs. In one form or another, the Chicago Cubs have been around since 1898. They were originally named the Chicago Orphans and have been the Cubs since 1903. In the decades since, the team’s logo has taken on a variety of forms. These ranged from an old English “C” to the words “Chicago Cubs” simply written out. The logo has even