As January comes to a close, so does our month-long series on content marketing. Throughout the month, we’ve covered some common mistakes to avoid, the best channels for distributing your content as well as the best tools with which to create, organize and operate your editorial calendar. With this week’s post, we finish off the series by discussing how to get the most use out of the content you create. This brings us to the business of repurposing content. Specifically, we w
Continuing our series on content marketing, the emphasis this week is on helping you improve the efficiency of your content marketing by keeping it organized and current through the use of a content editorial calendar. Below are five content calendar tools that feature a variety of benefits. Each of the following aids has been included to this list because it offers unique support that may be beneficial to you depending on your exact needs. Content DJ: This editorial calendar
Last week, we discussed some common content marketing mistakes to stay away from in order to give your content an optimal chance to gain an audience and perform the best for your business. Continuing January’s content marketing theme, this week’s post centers on the channels you should be using to distribute your content. In our first post in this series, we referenced a recent statistic that stated that 51% of marketers consider their content marketing to be “only somewhat e
For the month of January, WEISE will be dedicating this blog to the topic of content marketing. We’ll be addressing several content marketing tips from effective channels to ways to repurpose your content. Our goal is to help you develop successful content marketing for your business. The significance of content marketing is continuing to grow. A recent statistic states that this year, 51% of companies will have an executive officially dedicated to content marketing strategy.