Friday5: Brands We Love-Chipotle
The hottest ticket in town. From their huge portions of deliciously prepared, perfectly seasoned meats, veggies, and guacamole it makes for the perfect lunch or dinner anytime of the week. There really is a whole lot to love. How can you argue with fans who produce videos like this? Here are our 5 reasons why we love Chipotle? 1) Product. Chipotle uses only the top ingredients from locally sourced, sustainably grown, and ethically raised meats and vegetables. Sure you might f
Friday5: Advertising Lessons We all can Learn from Sports Illustrated Swimsuit Edition
The presses have cooled for the much anticipated swimsuit edition of Sports Illustrated. This year, beyond the pages of sexy models, even this critical female found something redeeming—the ads. Both DirecTV and Snickers ingeniously remind us great campaign executions can rise above the clutter, even that of boobs and bikinis. The fundamentals behind these ads can easily be applied to make any campaign effective, even if your budget is slightly smaller than Snickers’. 1. Follo
Make Your Marketing More Effective By Setting SMART Goals
When creating objectives it is important to narrowly define both the desired outcome and the means to evaluate success. SMART marketing allows you to do just that. The acronym stands for setting goals that are specific, measurable, attainable, relevant and time-based. Below is an introduction into each aspect of SMART marketing and how it can help you achieve and exceed your goals. Specific: Narrowly defined goals keep you on track and identify where advantages and opportunit
Top Commercials from Super Bowl 49
Super Bowl 49 was certainly one for the record books. An incredible fourth quarter comeback led by “he who shall not be named”. A visually stunning halftime show starring Katy Perry, a mechanical tiger, dancing sharks, and the return of Missy Elliot. And, of course, the commercials. Is it just me, or does it seem like every year the quality of these commercials diminishes? Everyone is trying to be funnier, sweeter or more socially aware—with nearly everything missing the mark
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