Identifying areas of opportunity is essential for growing business and meeting goals. Marketing research is a powerful tool to find and discover information about your company, product/services and customers. Results allow us to examine goals and find the best way to reach target audience. Here are two types of marketing research we recommend, and the best ways to utilize each. Cost-effective quantitative research: Quantitative research is an important but often underutilized

What makes a commercial memorable? The message? The characters? Personal connection? Is it funny? Do you even remember the product or service being sold? Marketing campaigns are designed to captivate and motivate viewers to take action. In a 30 second commercial, only so much can be explicitly said. Other than content, viewers could be persuaded by the setting, music or even the pace and production. What about subliminal content? One tactic is color usage. Many popular compan