We’ve established social media is important to include in your marketing mix as a relationship building tool for your brand. However, effective social media takes enormous effort and time, and in the current fast-paced, ever-changing digital world, it’s nearly impossible to accomplish an effective social presence entirely organically. Fear not, we’ve compiled a list of 10 of our favorite tools to make social media a little easier. 1. Mentionmapp- This app is great for monitor

“The Fight of the Century” it was dubbed. Arguably the two greatest boxers of the modern era, Floyd Mayweather and Manny Pacquiao, faced off in what would turn to be one of the largest PPV events of all time (grossing more than $300 million). Now the fight might have been a little bit of a let down, but there was plenty to talk about after the judges had returned their decisions. PPV events are unique in that standard cable packages don’t carry the event, and spectators have