Social media is here to stay and its role in our daily lives continues to expand in the foreseeable future. It is becoming clear that health care organizations need to join the party. Only 26% of hospitals use social media in the US. This is particularly alarming considering that audiences are spending more and more time online and social media is an effective and easy way to reach out to your audience. Simply put, social media is being used more and more by consumers to make

For decades, large companies like Best Buy and Wal-Mart have found success through standardization. These companies standardize their advertising, product lines, packaging and the layout of their stores. Regardless of region, most of the characteristics of these companies remain consistent. However, in recent years, it has become apparent that consumers want a more customized experience. This change has led to a move toward localization. The need for localization has been so

By necessity, people generally scan through information from the Internet or articles to process it as quickly as possible. As a result, not everything is retained. Extra effort must be made to create more of an impact. To catch readers’ attention, consider presenting information visually. Infographics are a great way to catch your audience’s eye and remain in their memory. Read on to learn about the many benefits of using infographics. Attention-grabbing. In this day and age