Subaru is currently enjoying an enormously successful period. With sales above 580,000, 2015 marked the seventh straight year of record sales for the company. Subaru is accomplishing this in spite of its comparatively small size and lack of any real diversity in its product line. So, how do they do it? Point of differentiation. Over the years, Subaru vehicles have become known for their high safety ratings. In fact, the 2016 Outback, Crosstrek, Impreza, WRX, Forester and Lega

Creating a mutually beneficial and valuable relationship with your clients requires developing a foundation of trust with them. Here is a list of best practices for you to consider while working toward such a relationship. Know your clients. When doing business with your customers, attempt to get to know them on a human level. Remember their names and express interest in recent vacations, etc. Also, be sure to do your homework with regard to their industry and their specific

Although it may carry with it preconceptions of arduous scrutiny and examination with little payoff, market research is actually a time-tested means to help get your company on track and avoid costly missteps in the process! Below are just a few of the ways the use of market research can improve the way you do business. Depending on your specific needs, there are two research methods that can be extremely useful. These are qualitative and quantitative. Qualitative research us

Let’s face it: we don’t do business in a vacuum. Your competition is out there and your customers are aware of them. Why not use this to your benefit? Most businesses realize that, to do business today, you must have an online presence. This state of affairs makes it easier for you to keep an eye on how your industry rivals are performing and learn from what they’re doing right or doing wrong. For instance, if you make note of your competitors’ social media successes and fail

A newsletter can be a valuable marketing tool for your company. Not only are newsletters low in cost, they continue to be immensely popular among consumers. In fact, according to a Nielson Norman Group study, 90% of respondents preferred to receive information from companies through newsletters rather than social media. Below, we’ve put together a list of ways a newsletter can be beneficial to your company. Spreads awareness. A newsletter allows your prospective customers to