

Your Rebranding Checklist
For the fifth and final part of our June series on branding, we’ll be continuing our discussion on rebranding. Last week, we talked about...


When is it Time to Rebrand?
For the month of June, our focus has been on branding. In the last few weeks, we’ve discussed its importance as well as significant...


Brands We Can Learn From
Now that we’ve established the basics for branding, we want to provide examples of brands that illustrate the importance of having a...


How to Build a Strong Brand
Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is...


The Importance of Branding
For the month of June, Weise will present a 5-part series on branding. A brand is the sum of the character, personality and reputation of...