For the fifth and final part of our June series on branding, we’ll be continuing our discussion on rebranding. Last week, we talked about some of the most common reasons a company should look into rebranding. Here, we provide a checklist of important steps to include in your company’s rebranding process. Whether it’s due to a decaying reputation, out-of-date imagery or your company’s changing scope of services, rebranding is a detailed process with many facets. Each rebrandin

For the month of June, our focus has been on branding. In the last few weeks, we’ve discussed its importance as well as significant factors to consider when creating a lasting brand. We’ve also provided examples of successful brands and delved into what makes them so strong. This week, we’re going to talk about how to know when it’s time to rethink a brand. As we’ve covered in previous posts, strong branding demands consistency. However, throughout the lifetime of a brand, ce

Now that we’ve established the basics for branding, we want to provide examples of brands that illustrate the importance of having a strong relationship with your target market. The following brands’ stories present excellent learning opportunities for how to maintain brand consistency – and mistakes to be wary of. Harley-Davidson Harley-Davidson is a shining example of what the ultimate goal is with branding and how truly powerful branding can be. For over a century, the Har

Last week’s post focused on the benefits of branding. This week, we’ll delve into what to consider when constructing your brand. It is imperative that your customers have a clear understanding of what your company stands for and what kind of experience they can expect. When done correctly, it is your brand that communicates all of this. Identify your company’s character. Clarifying the exact personality you want to strive for is the first step toward constructing a comprehens

For the month of June, Weise will present a 5-part series on branding. A brand is the sum of the character, personality and reputation of your company as perceived by the public. If you’ve been cautious about setting up a branding strategy for your business or don’t know where to start, be sure to check back over the course of the month and get valuable information designed to aid you in the development of your company’s branding efforts. To start the month off, this week’s b