In our previous post we covered why using high quality photography and imagery will improve your marketing. Whether your marketing for a Health Care, Business to Business (B2B), or Tech company high quality imagery is a must have! Let's take a look at the places where you can best utilize this media to accompany your marketing materials and get the best results. These are the five places you should have high quality imagery: 1. Website. The website is our online showcase; it'
When you think of the brand Apple, what comes to mind? Hip, cutting edge, sophisticated, sleek. These word associations are a result of how others think about your brand, and what image consumers believe their interaction with the brand evokes. Apple’s imagery—in print ads, commercials and on their website—is a key component of a carefully cultivated brand image. Apple devotees are some of the most loyal, and imagery usage certainly is a contributing factor needed to uphold s
We are visual beings. Dating back to the days of our ancestors living in caves, visual cues were essential to survival, and today they have taken on another purpose altogether. According to 3M, 90% of the information transmitted to the brain is visual, and the brain processes this information 60,000 times faster than text. Good imagery can catch your audience’s attention and deliver your message far more effectively than text. So it’s important that you take the time to strat