The design of a company’s logo is paramount to establishing brand consistency. Getting this vital component of branding right can often be elusive. We thought it would be helpful to use a tried and true logo and point out the aspects that have made it work for its brand and withstand the test of time. Let’s take a look at the Goodyear logo design and delve into what has made it an effective logo. The wingfoot symbol has been the logo for the Goodyear brand since 1900. Through