For the month of April, we have been exploring the best methods to use in order to reach Millennials. Here are 10 shining examples of companies that are using innovative techniques to attract this incredibly desirable generation. 1. Starbucks – Because the Millennial Generation is always on the move, Starbucks provides an app that allows their customers to order ahead of time and avoid long waits. 2. Mac Cosmetics – Millennials want expertise they can trust. Mac Cosmetics giv

Last week, we gave you tips on how to improve your content marketing in order to more effectively connect with the Millennial Generation. This week, we discuss the best ways to improve your mobile marketing with this same group in mind. As we mentioned in the first post of this series, 85% of Millennials own smartphones. This statistic makes it clear that Millennials are one of the foremost reasons mobile marketing is becoming so important. Here are four easy ways to enhance

In last week’s post, we reviewed some of the big ways Millennials are affecting the world in which they live. This week, we look at what this information teaches us about them and how best to make a connection from a marketing perspective. Overall, it’s about building a relationship to create brand loyalty – marketing needs to be viewed as tools to build the relationship rather than pushing a product or service. Focus on content marketing. On average, Millennials are connecti

According to the U.S. Census Bureau, Millennials (born from 1982-2000) have reached a population count of 83.1 million. That number is equal to more than one quarter of the U.S. population. Their size – along with the power they’re currently wielding in the marketplace – makes them quite enticing to those in the marketing world. For this reason, marketers large and small are desperately trying to make sense of this group and the changes they are bringing about. We here at Wei