As we noted in a previous post, 2016 Digital Marketing Trends to Watch, the use of social media ads is expected to become even more popular. Facebook is a particularly useful format in this regard considering that there were 1.09 billion daily Facebook users in March of this year alone. Advertising on Facebook needs to be a priority in your digital marketing strategy. Read further to discover four reasons why the use of Facebook to advertise is the right move for your company

As marketers, we all understand the significance of content marketing to provide valuable information to our consumers and build brand loyalty. Unfortunately, creating that content on a regular basis is tedious and time consuming. Below is a list of five resources to enable you to keep your production interesting, frequent, up to date and mistake-free. 1. Wunderlist- This organization tool is a great way to keep your ideas for content creation in order, assign deadlines and c

HubSpot reports that business blogs can increase the number of links to your website by 97% and improve your leads by 67%. When done right, adding a blog to your company website can bring tremendous value to your business. However, a poorly executed blog or one that does not effectively reach your target audience can, at best, be a waste of time and, at worst, be a detriment to your company and what you are trying to accomplish. The point of a company blog is to provide value

We all know digital is becoming more and more important in the marketing world. One huge reason is that digital marketing gives you the ability to reach new customers in your target demographics all over the world with a comparatively smaller price tag. Digital marketing also differs from more traditional approaches because it allows you to keep track of your campaign’s results and ROI. Below are five digital marketing trends that are expected to flourish over the course of 2