For the final part of our August blog series on advertising methods that could be advantageous to your business, we’ve decided to direct our attention to pay per click. Pay per click, also known as pay-per-click advertising, pay-per-click marketing and simply PPC, is a tool used in online advertising to increase website traffic. With this method, the advertiser only pays the publisher with whom the ad is placed when the ad receives clicks. Pay per click ads generally appear a
In the world of advertising, brand mascots – or advertising characters – are nothing new. In the U.S., this popular advertising tradition has been around since the 1800s (think Quaker Oats’ Quaker man) and reached its zenith in the 1960s (think Cap’n Crunch, the Trix rabbit and StarKist Tuna’s Charlie the Tuna). Even though their heyday was roughly fifty years ago, brand mascots have never completely gone away. In fact, they are currently witnessing a significant resurgence.
For the second installment of our August series on advertising, we’ve decided to focus on guerrilla marketing. Guerrilla marketing is an alternative method of advertising that uses unconventionality and creativity to surprise and grab the attention of its target audience. Click here for some great guerrilla marketing examples. From posting flyers to the installation of urban art, this edgy and exciting advertising method certainly holds a number of benefits for a company inte
For the month of August, Weise is presenting a 4-part series focusing on various advertising methods and their benefits. In the coming weeks, we will provide information that aims to benefit your company’s endeavors in these areas. To start the series off, our first post takes a look at native advertising. A native ad is an ad that does not overtly attempt to grab the reader’s attention, but blends in with a publication’s content. Although native ads have been steadily gainin