For the past three weeks, this blog has been immersed in the world of creative design. We’ve provided tips to help our readers create billboards, logos and business cards that are a step above the competition. For the final installment, we will present some best practices for creating effective banner ads. Digital display advertising has increased in popularity among marketers in recent years because of its aptitude for targeting, tracking and cost effectiveness. In particula

Even in an increasingly digital world, business cards continue to be a valuable way to pass the name of your business, product or service on to prospective clients. We have compiled a list of basic principles to help separate your business card from the rest of the crowd. The fundamentals. The typical business card size is 85mm x 55mm. All copy should be at least 5mm away from the card’s edges. Given the minute size of usable space here, business card design should be free o

For the second week of our series on creative design, we’ll discuss some basic standards that go into the making of a logo. Logos are an integral part of the brand experience. As such, it is crucial for logos to be memorable and enduring. We believe the four main principles for proper logo design that we’ve compiled below allow you to successfully create logos that are just that. Keep it simple. First and foremost, a logo needs to be easy to read and easy to remember. As we e

For the month of October, Weise’s blog series will center on several facets of creative design. These topics will range from tips for creating original and memorable logos to basic business card design principles. With all four of this month’s posts, we hope to provide our readers with helpful, efficiency-boosting information. This week, our focus is on billboard layout design. As with all outdoor advertisements, the heart of billboard ad planning needs to be cognizant of the