The Relevance of Facebook Ads for Your Business
As we noted in a previous post, 2016 Digital Marketing Trends to Watch, the use of social media ads is expected to become even more...
2016 Digital Marketing Trends to Watch
We all know digital is becoming more and more important in the marketing world. One huge reason is that digital marketing gives you the...
How to Connect with Millennials
In last week’s post, we reviewed some of the big ways Millennials are affecting the world in which they live. This week, we look at what...
5 Tools to Help You Monitor and Learn From Your Competitors
Let’s face it: we don’t do business in a vacuum. Your competition is out there and your customers are aware of them. Why not use this to...
Using Social Media to Build Relationships with Customers
Building relationships with customers is the name of the game when it comes to creating a thriving business. When you develop meaningful...
3 Brand Management Lessons from the Recent Starbucks Uproar
The commotion caused by the release of Starbucks’ holiday cups last month provides an excellent opportunity to reflect on brand...
Why Every Health Care Organization Should be Using Social Media
Social media is here to stay and its role in our daily lives continues to expand in the foreseeable future. It is becoming clear that...
5 Areas High Quality Photography Will Improve Your Marketing
In our previous post we covered why using high quality photography and imagery will improve your marketing. Whether your marketing for a...
Ten Tools to 'UP' Your Social Media
We’ve established social media is important to include in your marketing mix as a relationship building tool for your brand. However,...
Increasing Engagement with Social Media
Engagement has become the favorite social media buzzword of late—to gain a return for your social media efforts, to create relationships...